Due to the constant growth in digital marketing, mainly in terms of alliances with influencers from different brands, a number of effective strategies have been identified and, at least in this period, they have become a trend in terms of their use, ensuring some good results.
For a more specific sector.
Although there are many influencers in terms of topics, figures and even prices, the micro-influencers act with a smaller community of followers, which allows to observe more specific figures, which is synonymous with a more specific public.
Finding the target audience you want to reach is easier if it’s a smaller sector than a very large and more diverse community. In addition, we would be talking about greater interaction with propaganda and possibly lower costs.
The Tik-Tok formula
The success of Tik-tok came thanks to the use of video format, in addition to the catalog of tools that presented other applications such as Snapchat or instagram, filters and the scope of simple edits but that deliver an attractive result.
But the real secret ingredient is the length of those videos, the short video allows the creator to be concise and direct. You don’t need to be so dynamic, just be attractive enough to generate quality content.
This formula proved so efficient that it transcended other social networks like Instagram in its Reels format.
The value of trust
Beyond the charism, there is something that is considered invaluable but that today has a price: trust.
From how influencers look when they wake up, to give their followers access in spaces as intimate as the shower, the toilet or the bedroom. They are some examples of how accessing a person’s everyday life generates an atmosphere of trust and therefore, their followers consider their content to be trustworthy, both so their publications paid.
Well, the opinion of a «friend» is valued even more than that of an unknown salesman who I’m sure is going for the money in my pockets.
Values and ideas.
Users have learned to identify when it comes to paid advertising from an honest recommendation, which is why one of the best strategies is to find the prevailing values in the target audience.
The acceptance that the consumers have, is very linked to their way of seeing life, the philosophy that they hear comes with what they consider good and/or fair, therefore, the how the product is offered can not unravel.
The use of inclusive discourses that are really put from awareness, empathy and based on their values, guarantees better response than a forced inclusion.
