Since the emergence of the first pioneering social networks of the new ways of interacting that we have today, the interconnectivity, the information we share and the opinions we exchange on a daily basis; but above all the transformation of human value to a figure in our profiles and at the same time, a measure.
And as those numbers increased, people began to be numbers and people talking about how reliable a small group was in a sea of users.
One day one of those users with a lot of followers who were attentive to know the breakfast that would take a Sunday at noon or if their outfits were a pajamas or a designer set. Find a channel of interaction with celebrities, artists and any kind of person who boasts of interesting. Influencers began to position themselves as a reliable source, valuing their opinions as a guarantee to consume, buy or even dismiss any brand or service.
And almost without realizing it, an opportunity appeared in the world of Marketing, to be able to drive a product in just a couple of seconds, in the nature of the everyday, without great scenarios or spectacular invading the avenues.
Just a cell phone, the same one you’re probably reading this on. That is why the bet has increased the numbers and today we can find that even despite the post-pandemic effects the influencer marketing industry continues to grow since 2016, with an increase of 44.7% over the previous year.
A trend that has continued for this new year, where the estimated amount would be 13.8 billion dollars, about 11.6 billion euros (+42.2%). A given situation due to the evolution and the constant development in new platforms or social networks, such as Tik Tok that has swept away precisely throwing new faces and therefore expanding the catalog of influencers in the market of digital marketing of social networks.
